PILLAR 01 / 07RennsportInstrument the business before anything else touches it.

Is anything here actually being measured?

Digital Foundation

Before AI, a business needs infrastructure. Most of the ones we open up have a website, a Google listing somebody else set up, and no way to tell whether either one has ever produced a job.

INSTALLWhat Gets Built

What we install.

Web
Website, domain, business email, hosting that does not fall over.
Profiles
Google Business Profile claimed and corrected. Meta Business Manager owned by you, not by a former contractor.
Measurement
Analytics, Google Tag Manager, Meta Pixel, and conversion events defined against real outcomes.
Capture
Forms, call tracking, and QR codes with a distinct path per placement.
Record
A CRM that every one of those routes writes into.
RESULTWhat Changes

What you get out of it.

  • Every lead arrives with a source attached instead of arriving anonymous.
  • A print placement can be counted later without reprinting it.
  • The question "what is working" has somewhere to be answered from.

Not sure this is the pillar you need?

That is what the audit is for. Thirty minutes, a look at what you already have running, and a plan you keep either way.