Data & Attribution
Most owners can tell you what they spent. Almost none can tell you what it bought. Attribution is the difference between a marketing invoice and a business case.
- ScanA QR code on the trailer, unique to that placement.
- LandThe visit arrives tagged with where it came from.
- RecordTag Manager and the pixel log the behavior.
- ConvertThe quote request submits.
- AttachThe lead enters the CRM with its source intact.
- AttributeBooked revenue is attached back to that source.
INSTALLWhat Gets Built
What we install.
- Source tagging
- A distinct path and tag per placement: each sign, hanger, ad, and campaign counted separately.
- Event layer
- Conversion events that match what the business calls a win, not what a platform calls one.
- Revenue join
- The link between a lead record and the job it eventually became.
- Reporting
- A pipeline that assembles the above on a schedule instead of on request.
RESULTWhat Changes
What you get out of it.
- You can say which placement produced which jobs, in dollars.
- Spend gets judged by booked work rather than by impressions.
- You stop selling marketing and start showing business intelligence.
Not sure this is the pillar you need?
That is what the audit is for. Thirty minutes, a look at what you already have running, and a plan you keep either way.