Pi-Theta.
A colony of a national fraternity in Conway, South Carolina, with a recruiting calendar and no web presence to meet it. The site went from nothing to launched in weeks, on brand and on deadline.
WEB / BRAND SYSTEM / RECRUITMENT PIPELINE
PI-THETA.ORG
Built to the national standard.
A national organization means brand guidelines that are not yours to reinterpret. The site holds the line: official colors, correct hierarchy between national and colony identity, and leadership and program pages a parent or a dean can trust.
Recruitment is the product.
Six program pages make the case, and the Rush form closes it. Interest goes from a phone screen to a structured submission in under a minute, which is the entire job of a recruiting site.