PILLAR 04 / 07RennsportNo lead waits on somebody being free to answer it.

What happens to a lead at 7pm on a Saturday?

Sales Automation

A lead that waits four hours is usually a lead that already called somebody else. This pillar is the one that pays for itself first, because the leads were already being bought.

What happens the second a lead lands
  1. CaptureWeb, Meta, Google, QR, or phone.
  2. EnrichName, location, service requested, source.
  3. ScoreUrgency and value, so the big one is not third in line.
  4. RouteTo the right person, on the channel they actually read.
  5. RespondAn instant acknowledgement, in your voice.
  6. Follow upAutomatically, if nothing happened in 24 hours.
  7. TrackWon, lost, or pending. Recorded either way.
INSTALLWhat Gets Built

What we install.

Intake
One path that every lead source empties into, regardless of where it started.
Response
Instant text and email acknowledgement, written to sound like the business.
Recovery
Missed-call text-back, and follow-up on anything that goes quiet.
Outcome
Won, lost, or pending recorded against the original source.
RESULTWhat Changes

What you get out of it.

  • Every enquiry gets an answer, including the ones that arrive at midnight.
  • The owner stops being the bottleneck between a lead and a reply.
  • Lost leads produce a reason instead of a shrug.

Not sure this is the pillar you need?

That is what the audit is for. Thirty minutes, a look at what you already have running, and a plan you keep either way.